Situation

Climate change continues to threaten the very foundations of our lives. The food industry remains one of the leading contributors to greenhouse gas emissions, with meat production being a significant driver. Livestock farming alone is responsible for 12% of total annual greenhouse gas emissions, and global demand for meat is growing. Despite this, current meat alternatives often fall short in taste, texture, and nutritional benefits, creating no real shift in consumer behavior.

Fundamental question

Given the profound impact on our planet, why do we still rely on meat when better alternatives exist? How can we make the switch away from animal meat consumption a no-brainer for everyone?

Vision

Imagine a world where enjoying delicious food doesn’t come at the expense of our planet’s future. By creating irresistible, ultra-realistic alternatives, we can empower people to move beyond traditional meat without compromise. Our goal is to lead the shift toward decarbonizing the food sector with innovative, sustainable options that even the most skeptical consumers will love.

Technology

We develop innovative, sustainable foods that meet and exceed the craving for meat. Our cutting-edge platform technology, inspired by the textile industry, uses proprietary fiber spinning to create ultra-realistic plant-based meats with the look, taste, and chew of animal meat. This breakthrough method delivers scalable, affordable, and delicious alternatives that can replace traditional meats across various types.

positive impact

Each kilogram of our products reduces greenhouse gas emissions by up to 20 kg CO₂-eq, equivalent to driving about 100 kilometers in a fossil-fuel car. Water use is reduced by up to 56 m³ per kilogram, comparable to the daily consumption of 660 Europeans. Land use is decreased by up to 20 m² per kilogram, roughly the size of a small urban garden